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SHORE RESEARCH |

What
makes for a successful implementation of social media content
and features? This Shore research report highlights profiles
of nine leading consumer and B2B portals using social media to
improve their publishing and provides sixteen key
recommendations for publishers to consider when creating a
social media property, along with a checklist to guide
implementation efforts.
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Information
Today, Inc., Shore Communications, Inc., and respected analyst
Jean Bedord recently completed an in-depth study of the
dynamic enterprise search marketplace. More than 250 search
professionals - users, buyers, and champions of the technology
- provided unique insight into the trends driving and shaping
enterprise search. This primary market research was
supplemented by in-person interviews with representatives of
market leading vendors.
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After
a year filled with blockbuster mergers, acquisitions and
breakthroughs in the content industry by social media products
there will be “reality checks” for both new and emerging
players in content and for established players that had bet on
a more leisurely transition to new sources of revenues. In
Outlook 2007 Shore focuses on seven key "A"s for 2007:
Answers, Audience, Aggregation, APIs, Alternatives,
Acceleration and Asia.
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How
do you become a breakthrough publisher in your market using
rich data products and services? This complimentary ShoreViews
guide summarizes the key unique market needs for information,
publishing and media products driven by rich data and
describes the winning products and services that Shore
recommends to respond to the needs of sophisticated industry
audiences.
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2006
is the year in which we'll see content companies making far
greater investment in publishing infrastructure and in new
marketing strategies to tailor their services to increasingly
sophisticated users untethered from many traditional content
sources, distribution channels and platforms. Shore sees four
key areas where investing in users will be most active:
packaging, platform, premium and personalization.
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Small
and medium businesses in the United States are very active
users of internal and external business information and
growing their budgets for business information rapidly.
This ground-breaking study details major trends in business
information usage, purchasing, sharing and the
importance of key sources.
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What's
the way ahead for a financial market data industry struggling
through ongoing major changes in global finance? Shore Senior
Analyst Jack McConville
has exclusive market sizing data, forecasts and insights to
share on a content sector that's facing the impact of
advanced technologies and streamlined markets on publishing
and aggregation profitability.
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Content aggregators face flat or declining revenues while new
players carve out highly profitable business models for
aggregation. The New Aggregation focuses content and
technology suppliers on the capabilities that best suit the
changing needs of content audiences. Shore President
John Blossom defines in
detail how content aggregation can succeed in this changing
marketplace.
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| Shore's
Research, Commentary and Consulting Receives Prestigious
Recognition.
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