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Product naming is the discipline of deciding what a product will be called, and is very similar in concept and approach to the process of deciding on a name for a company or ...http://en.wikipedia.org/wiki/Product_branding
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When a company's name is used as a product brand name, this is referred to as corporate branding. When one brand name is used for several related products, this is referred to as ...http://en.wikipedia.org/wiki/Brand_management
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More than an advertising agency, we are the Brand Identity Guru Inc. and we can show you how our brand-conscious approach towards advertising works better than an ordinary ...http://www.brandidentityguru.com/product-branding.htm
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Creating product branding Summary In this document we will look at the steps needed to create a product. Before we get too excited hoping the magic of product building will be ...http://www.eclipse.org/articles/product-guide/guide.html
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We Communicate a Global Vision . Product branding and stunning package design is often the key to the successful launch or repositioning of specialized consumer products.http://www.eyeimaginecando.com/index.pl/product_branding