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A marketing plan is a written document that details the necessary actions to achieve one or more marketing objectives. It can be for a product or service, a brand, or a product line.

Sample marketing plans for 70+ business types, including executive summary, situation analysis, marketing strategy, financials, budgets, forecasts, SWOT analysis, and more.

Template for a basic marketing plan, including situation analysis, market segmentation, alternatives, recommended strategy, and implications of that strategy.

Mplans.com offers free marketing plans, marketing plan advice, marketing calculators, marketing plan templates, and more.

Marketing plan outline and sample how-tos: Learn to increase effectiveness of your business marketing plans, online marketing strategies, marketing promotion and programs.